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India’s EloElo nabs $80M from NBCUniversal to bet on the country’s rising microdrama market

NBCUniversal and India-focused investment firm Hornbill Capital have co-led an $80 million Series C round in EloElo Group, the Bengaluru-based company behind Indian microdrama platform Story TV. MIT Investment Co. joined the round alongside existing backers Play Ventures, Kalaari Capital, Waterbridge Ventures and Griffin Gaming Partners, among others. The raise takes EloElo’s total funding to

First reported by TechCrunch Latest report 2 sources
Image: Variety
Image: Variety
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Every report we found on this story, oldest first. Each links to the original publisher.

  1. TechCrunch

    India’s EloElo nabs $80M from NBCUniversal to bet on the country’s rising microdrama market (opens TechCrunch in a new tab)

    StoryTV has more than 33 million monthly active users according to Sensor Tower figures

  2. Variety

    NBCUniversal, Hornbill Capital Back EloElo, Parent of Indian Microdrama Platform Story TV, in $80 Million Funding Round (opens Variety in a new tab)

    NBCUniversal and India-focused investment firm Hornbill Capital have co-led an $80 million Series C round in EloElo Group, the Bengaluru-based company behind Indian microdrama platform Story TV. MIT Investment Co. joined the round alongside existing backers…