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Netflix Names Mattel Executive Roberto Stanichi as VP of Consumer Products and Experiences

Netflix has named Roberto Stanichi as its vice president of consumer products and experiences, poaching him away from his role as Mattel’s chief marketing and brand officer. At Netflix, Stanichi will be tasked with overseeing Netflix’s global consumer products and licensing business and its global experiences division, including its newer Netflix House activations. He will

First reported by Variety 1 source
Image: Variety
Image: Variety
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  1. Variety

    Netflix Names Mattel Executive Roberto Stanichi as VP of Consumer Products and Experiences (opens Variety in a new tab)

    Netflix has named Roberto Stanichi as its vice president of consumer products and experiences, poaching him away from his role as Mattel’s chief marketing and brand officer. At Netflix, Stanichi will be tasked with overseeing Netflix’s global consumer…

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